Privacy Policy

Welcome! Leqifa(“ leqifa” or “we”, “our” or “us”) is committed to respecting your privacy and protecting your personal information, whether you are a customer, prospective customer or other user of our web services (collectively, “you”). This “Privacy Policy” describes our information collection, use and sharing practices regarding information that leqifa collects from visitors to our website, including leqifa.com, and all related websites, mobile applications and web-based services (each a “Website” and collectively, our “Websites”). This Privacy Policy also applies to personal information we may collect from you at our retail stores in the United States and Canada (“Stores”) or at leqifa-sponsored events and through other channels related to websites or Stores operated by us or on our behalf, such as through official surveys and sweepstakes entry forms, when you contact us by phone, on our official social media pages or similar networks, at events, or in any other context in which you contact us (collectively, “Other Channels”).

We also encourage you to review our Terms and Conditions to understand how your personal information will be treated when you take full advantage of our Websites. Unless otherwise defined in this Privacy Policy, capitalized terms used in this Privacy Policy have the same meanings as in our Terms and Conditions.

1. Collection of Personal Information

When you register for an account or otherwise use our website, we collect certain personal information from you. When you use our website, we may also automatically collect information about your use of our website.

2. Use of Personal Information

We will use your personal information for a variety of purposes related to your interest in our site, products, and services, and to enable us to maintain and improve them.

3. Sharing of Personal Information

We may share your personal information with certain third parties, such as our service providers, and to provide you with opportunities we think may be of interest to you.

4. Data Security

The security of your personal information is important to us, and we take appropriate safeguards to protect your personal information.

5. Cookie Policy

When you visit our website, we may automatically collect certain information from you through cookies and other tracking technologies.

6. Third-Party Content and Links to Third-Party Websites

We are not responsible for the data collection and privacy practices employed by any third party.

7. Contact Us

If you have any questions about this Privacy Policy, we provide you with a variety of contact options.

1. Collection of Personal Information

Information You Provide to Us

We may collect the following information that you choose to provide to us:

Account Information. When you register for an account, you may be asked to provide contact information and other information about you, including your first and last name, email address, home address, telephone number, date of birth, and gender.

Email Newsletters and Contact Information. When you sign up for our email newsletters, you must provide your email address. If you wish to contact us through one of our web contact forms, you will be asked to provide your name, email address, and any other personal information you decide to include in your submission form.

Promotions. Some of our promotions, sweepstakes, and surveys may require you (or otherwise provide the option) to provide us with your email address, phone number, demographic information, and other information about you.

Payment Information. If you purchase products from us, you may be asked to provide your credit or debit card number, and your shipping and billing addresses.

User Information and Content. The Site may allow you to submit ideas, photos, videos, recordings, questions, comments, suggestions, or other content, including on blogs and message boards, product reviews, social media, and other public forums. We may use the Content, or any portion of the Content, for advertising, marketing, publicity, and promotional activities. For complete terms and conditions regarding User Content you submit, please see our Terms and Conditions. By connecting with our brands through our social media pages or accounts, or by posting content using hashtags or other identifiers created by us, you consent to our use of any personal information or other content you submit or provide through such sites for marketing and promotional purposes, including, without limitation, incorporation into our marketing materials, without further notice or compensation.

Communication Preferences. We may give you the opportunity to express your preferences for receiving future communications from us, which will be associated with your email address and/or account information.

Your decision to provide this information is voluntary, but if you choose not to provide the requested information, you may not be able to take advantage of all of the features of this Site or our services.

Information We Collect Automatically

Our Site uses cookies and other tracking technologies (such as web beacons, embedded scripts and tags) that automatically collect information from you when you use our Site, including:

Browser and device data, such as your IP address, device identifier, device type, operating system and internet browser type, mobile network information

Usage data, such as information such as geolocation data, browsing history, the areas within our Site that you visit and your activities there, language preferences, and certain other device data (including the time you visit our Site).

We, along with third-party partners, use tracking technologies to collect and record your activities and actions on the Site throughout your browsing session and over time, including tracking button clicks (such as interactions with pop-up ad campaigns), mouse movements, scrolling, resizes, touches, keystrokes, entered data, device information and orientation, browser visual elements and screen size (“Session Data”) for our own internal analytics and to improve the Site. Such tracking may include recorded sessions, which we may play back for these purposes. For these purposes, we may share Session Data with our third-party analytics or service providers (which may change from time to time), who will use the Session Data solely on our behalf and for our benefit. Please review how you consent to the collection, use and sharing of Session Data in our Terms and Conditions.

Location-Based Information

Our Site and Store may use location-based services to verify your location, provide you with relevant content and/or advertising based on your location, and share your location with our service providers as part of the location-based services we provide. You can turn location-based services on or off by adjusting the settings of your internet browser or mobile device or by following the standard uninstall process and removing all of our applications from your mobile device.

Information We Collect from Third Parties

We may also receive information about you from your friends and other third parties who use the Site and combine or link that information with information we hold about you. In addition, from time to time, we may supplement the information we collect directly from you on the Site with external records from third parties for a variety of purposes, including enhancing our ability to serve you, tailoring content to you, and providing you with opportunities that may be of interest to you. If we combine information we receive from third parties with your Personal Information, the combined information will be treated as Personal Information under this Privacy Policy unless otherwise disclosed.

Information We Collect When You Interact with Third-Party Websites

Our Site may include features that allow certain interactions between the Site and your accounts on third-party websites or applications. These features may involve third-party websites providing us with information, including Personal Information. For example, we may use third parties to facilitate email or social media postings. These third parties may retain the information used or provided in any such communications or activities, and the practices of these third parties are not subject to our Privacy Policy. We may not control or have access to your communications through these third parties. In addition, when you use third-party websites or services, you are using their services and not ours, and they, not us, are responsible for their practices. You should review the applicable third-party privacy policy before using such third-party tools on our Site.

Information You Provide About Third Parties

You may send communications to other people from the Site, such as sending an invitation to a friend. If so, you may provide us with your friend's name, email address, mobile phone number, and other information. This information will be used to facilitate the communication and will not be used for marketing purposes unless we obtain that person's consent or we explicitly state otherwise. Please note that when you use any send-to-a-friend feature on our Site, your email address, mobile phone number, name or username, and message may be included in the communication sent to your recipient. Some of these tools may be third-party tools subject to the third-party's privacy policy.

Aggregate, Anonymous, and De-Identified Information

We may share non-personal information, such as aggregated user statistics, with third parties. Our use of aggregate, anonymized, and de-identified data is not subject to this Privacy Policy.

2. Use of Personal Information

Our Products and Services

We may use the personal information we collect to provide our customers with the products and services we offer, as well as to provide, maintain, and improve our Site and the services we provide through them (collectively, our "Products and Services"). This includes, but is not limited to, the following:

Provide products and services to you;

Provide customer service and support, including processing and fulfilling purchases, returns, and similar transactions;

Process website registrations and loyalty program applications, including through our 81 App;

Maintain and improve the effectiveness of our website, marketing campaigns, and service offerings;

Notify you of product recalls or provide additional information about products you have purchased;

Provide you with information about new products and services and other opportunities we think may interest you, including sending you marketing information about us and other third parties we work with, including through direct mail offers; and send you email communications, such as e-newsletters about our products, services, events, loyalty programs, and promotions;

For internal business purposes;

Evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information we hold about users of our website or products and services is one of the assets transferred; and

Comply with our legal obligations, respond to subpoenas, court orders, or legal process; and establish or exercise our legal rights or defend against legal claims. Digital Marketing Communications

We may send you promotional emails from us, invite you to events or promotions, send you push notifications through our mobile applications, or otherwise communicate with you for marketing purposes, all consistent with your preferences and applicable law. For example, when you provide your email address to join our email newsletter, or when we collect your contact information through your interactions with our Website, we may use that information to follow up on your activity or send you information you request about us or our third-party partners. You may opt out of receiving any or all of these marketing communications from us by following the unsubscribe link provided in such emails or by following the further instructions provided in Your Rights and Choices.

Surveys and Sweepstakes

We may offer sweepstakes, contests, and other promotions (collectively, “Promotions”) through the Website, in the Store, or on one of our social media pages, which may require registration. Participation in these surveys or sweepstakes is completely voluntary, and you can choose whether or not to disclose your information. By participating in a Promotion, you agree to the official rules governing that Promotion, which may contain specific requirements for you, including permission for the sponsors of the Promotion to use your name, voice, and likeness in advertising related to the Promotion. If you choose to participate in a promotion, personal information may be disclosed to third parties or the public in connection with the administration of such promotion, including information related to winner selection, prize fulfillment, and as required by law or permitted by the official rules of the promotion, such as a list of winners. Survey information will be used for survey purposes, including for monitoring or improving the use and satisfaction of the Site.

3. Sharing of Personal Information

Our Brands and Affiliates

We may share personal information among our various brands and affiliates to provide our Site, products, and services, and for other internal administrative purposes.

Our Service Providers

We may share personal information with our service providers to perform certain services on our behalf, such as e-commerce operations, managing customer information, hosting the Site and/or operating features of the Site, and other services designed to help us maximize the potential of our business.

Other Business Partners

We may share your personal information with third parties, such as our licensors, distributors, partners, and others with whom we have a marketing or other relationship, for the third parties’ direct marketing purposes.

Third-Party Platform Advertising

We may share your information with third-party platform providers who assist us in providing advertisements about the Site, products, and services to others who may be interested. We also work with third parties, such as Facebook and Google, who use cookies to serve interest-based advertising and content on their respective third-party platforms that may be based on your preferences, location and/or interests.

Affiliates and Business Transfers

We may share your information with our parent, subsidiaries and affiliates. We also reserve the right to disclose and transfer all such information: (i) to a subsequent owner, co-owner or operator of the Site and/or our store; or (ii) in connection with a merger, consolidation, reorganization, sale of substantially all of our interests and/or assets or other corporate change, including during any due diligence process.

Compliance and Hazard Prevention

We may share personal information to the fullest extent permitted by applicable law and may disclose your information if we believe in good faith that doing so is necessary or appropriate to: (i) protect or defend our rights, safety or property or that of a third party (including by enforcing this Privacy Policy, our Terms and Conditions and other applicable agreements and policies); or (ii) comply with legal and regulatory obligations (for example, pursuant to a law enforcement investigation, subpoena or court order). To the maximum extent permitted by applicable law, we have the full right to choose to make or not make such disclosures, and to object or not object to such disclosure requests, all without notifying you.

We Share with Third Parties When You Make a Request

You may be presented with an option to receive certain information and/or marketing offers directly from a third party, or to have us send certain information to or grant access to a third party. If you choose to do so, your information may be disclosed to such third parties, and all information you disclose will be subject to such third party’s privacy policies and practices. In addition, third parties may store, collect, or otherwise access your information when you interact with their content on our Site. This may include using third-party tools such as Facebook, Twitter, Pinterest, or other third-party posting or content sharing tools, and by such interactions, you consent to such third-party practices. We are not responsible for the privacy policies and practices of such third parties, and therefore, you should review such third-party privacy policies and practices before requesting information from or otherwise interacting with such third parties.

Co-Branded Areas

Certain areas of the Site may be offered to you in conjunction with third parties (such as co-promotional partners) (“Co-Branded Areas”) and may require you to disclose personal information to them. Such co-branded areas will identify the third party and indicate whether they have a privacy policy that applies to their collection and use of your information. If you choose to register for products and/or services, communicate with such third parties, or download their content or applications, you may provide your information to us and the third party. In addition, if you log into a co-branded area using a username and password obtained on the Site, your personal information may be disclosed to the identified third party in that co-branded area. We are not responsible for the data collection or practices of such third parties, and you should review such third-party privacy policies for more information.

4. Data Security

The security of your personal information is very important to us, but remember that no data transmission over the Internet, mobile networks, wireless transmission, or electronic storage can be guaranteed to be 100% secure. We use commercially reasonable safeguards to help protect and secure your personal information. Therefore, we cannot ensure or warrant the security of any information you transmit to our website, and you provide information to us at your own risk.

5. Cookie Policy

Cookies are files placed on your device to uniquely identify your browser or store information on your device. Our website may use HTTP cookies, HTML5 cookies, Flash cookies, and other types of cookie technologies to store information in local storage. When you visit our website, we may automatically collect information from you through cookies. We also rely on partners to use data about your use of the website to provide many of the features of our website. We use cookies for the following purposes:

Necessity. To enable features necessary to provide you with services on our website, such as keeping you logged in, improving security, and preventing and detecting fraud.

Preferences. To allow us to remember your preferences and recognize you when you return to our website.

Analytics. To allow us to understand how our website is used, track website performance and content views, and improve content, products or services.

Advertising. To deliver targeted advertising across different services and devices based on your preferences, location and/or interests, and to measure the effectiveness of advertising.

Social Media. To share content from our website through social networks and other websites.

You can modify your browser settings to reject or accept cookies. Each browser you use requires separate settings, and different browsers offer different features and options. Please note that these tools may not work for Flash Cookies or HTML5 Cookies. For information on disabling Flash Cookies, please visit adobe.com. Please understand that some parts of our website may not function properly if you disable or delete any type of cookie.

Advertising Networks.

You may see certain ads on other websites because we participate in advertising networks managed by third parties. These networks track your online activities over time and across third-party websites and online services by collecting information through automated means, including by using the technologies described in the “Information We Collect When You Use the Website” section above, and use that information to show you ads tailored to your individual interests. The information they collect includes information about your visit to our website, such as the pages you viewed. This collection and ad targeting occurs on our website and on third-party websites that participate in ad networks. This process also helps us track the effectiveness of our marketing efforts. We and our service providers use first-party cookies and third-party cookies together to report on the relationship between our Internet advertising methods and your visits to the website.

To learn more about ad networks, including how to opt-out, please click here.

The above list may be modified from time to time and may not reflect all of our third-party service providers.

In addition, certain third parties (such as companies that provide internet browsers) have developed signals (e.g., browser do not track signals) that allow you to choose whether to collect information about your online activities over time and across third-party websites or online services. Currently, unless otherwise described in this Privacy Policy, we do not monitor or take any action with respect to these signals or other mechanisms provided by internet browsers. If you would like to learn more about self-regulatory programs that allow you to exercise your choice, please click on the ad network link above.

Third-Party Content and Links to Third-Party Websites

The Website may contain content provided by third parties, who may collect usage data and your device identifier when serving the Website pages to you. In addition, when you visit the Website, you may be directed to other services operated and controlled by third parties. We are not responsible for the data collection and privacy practices employed by any third party. For example, if you “click” on a link, the “click” may take you from the Site to another third-party site. These other sites may independently collect data about you and may or may not have their own published privacy policies.

We may provide third parties with access to your information so that they can provide services for us. Third-party analytics and other service providers, such as Google Analytics and Adobe (Omniture), may set and access their own technology on your device, and they may collect or access information about you in other ways. These service providers use the technologies described above to help us analyze how users use the Site. We are not responsible for these third-party technologies or the activities resulting from them. However, some third parties may offer you certain choices regarding their practices. For example, to learn how to opt-out of Google Analytics, click here. To learn how to opt-out of the use of Adobe cookies for analytics and site personalization, click here. We are not responsible for the effectiveness or compliance of any third-party opt-out options.

If you have any questions about this Privacy Statement, the practices of the Site, or wish to exercise any of your privacy rights, you may contact us:[email protected]